Анализ потенциала событийного туризма как инструмента продвижения территории для внешних целевых аудиторий: магистерская диссертация

Translated title of the contribution: Analyses of the event tourism potential as a tool for the promotion of the territory for external target audience: Master's thesis

Research output: ThesisMaster's Thesis

Abstract

One of the most promising ways to promote modern cities and regions of Russia today is the event tourism. It is based on the main motivating factor - a symbolic event (event), which is distinguished by its eccentricity, emotional component, and also has a certain resonance for the society and the territory of the event. Thanks to the ongoing events, the number of mentions of the city in the media increases, the sphere of "HoReCa" is developing, tour operators are creating fascinating routes. As a result, a positive image of Yekaterinburg is formed, and its recognition within and outside the country is ensured. According to the research topic, we considered the potential of event tourism as a tool for promoting the territory for external target audiences by examining the current state of the event events market in Yekaterinburg and determined that the city lacks not only a unique tourist product but also a competent policy of promoting events for non-residents. This creates a risk of underloading and unprofitable activities, provokes financial and reputation losses for the organizers and the city as a whole. Today we can observe the positive dynamics of only some of the most promising mass events, attracting an increasing number of nonresident participants every year.
Original languageRussian
QualificationMaster of Science
Awarding Institution
  • Ural Federal University
Supervisors/Advisors
  • Савчук, Галина Анатольевна, Supervisor
Publication statusPublished - 2018

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