ВЫСТАВОЧНО-ЯРМАРОЧНАЯ ДЕЯТЕЛЬНОСТЬ НА УРАЛЕ: ТРАДИЦИИ И СОВРЕМЕННОСТЬ

Translated title of the contribution: Exhibition and fair activities in the Urals: traditions and modernity

Research output: Contribution to journalArticlepeer-review

Abstract

The article presents a retrospective of the development of exhibition and fair activity in the Urals. Shown is one of the most important marketing tools in General and promotion in particular in the development of the Urals. Defined the modern features of functioning of exhibition and fair activity.
Translated title of the contributionExhibition and fair activities in the Urals: traditions and modernity
Original languageRussian
Pages (from-to)20-30
Number of pages11
JournalМаркетинг в России и за рубежом
Issue number2
Publication statusPublished - 2015

GRNTI

  • 06.81.00

Level of Research Output

  • VAK List

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