The article presents a retrospective of the development of exhibition and fair activity in the Urals. Shown is one of the most important marketing tools in General and promotion in particular in the development of the Urals. Defined the modern features of functioning of exhibition and fair activity.
|Translated title of the contribution||Exhibition and fair activities in the Urals: traditions and modernity|
|Number of pages||11|
|Journal||Маркетинг в России и за рубежом|
|Publication status||Published - 2015|
Level of Research Output
- VAK List