ИМИДЖ ПОЛИТИЧЕСКОГО ЛИДЕРА В ЭПОХУ ЦИФРОВЫХ МЕДИА-ТЕХНОЛОГИЙ: ОСОБЕННОСТИ ФОРМИРОВАНИЯ

Translated title of the contribution: IMAGE OF A POLITICAL LEADER IN THE ERA OF DIGITAL MEDIA TECHNOLOGIES: FEATURES OF FORMATION

Александр Алиевич Керимов, Дмитрий Александрович Попцов

Research output: Contribution to journalArticle

Abstract

The problem of forming the image of a political leader using digital media technologies is, no doubt, urgent. The development of digital technologies and creation of new technological methods of political activity on their basis is happening so rapidly that researchers simply do not have time to comprehend the processes taking place. In this regard, any research that addresses this issue in a particular area is of great importance. The article discusses the features of using digital media in shaping the image of a political leader on the example of presidential elections in the United States and France. It is noted that new digital technologies at the present stage are the most effective mechanism for influencing the mass consciousness. Attention is also focused on the problems of combining traditional methods with new technologies in election campaigns.
Translated title of the contributionIMAGE OF A POLITICAL LEADER IN THE ERA OF DIGITAL MEDIA TECHNOLOGIES: FEATURES OF FORMATION
Original languageRussian
Pages (from-to)366-370
Number of pages5
JournalИзвестия Саратовского университета. Новая серия. Серия: Социология. Политология
Volume20
Issue number3
DOIs
Publication statusPublished - 2020

GRNTI

  • 11.00.00 POLICY AND POLITICAL SCIENCE

Level of Research Output

  • VAK List

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