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ИНСТРУМЕНТЫ "МЯГКОЙ СИЛЫ" В ФОРМИРОВАНИИ ИМИДЖА РОССИИ В КЫРГЫЗСТАНЕ
Translated title of the contribution
:
“Soft power” tools of creation of Russia’s image in Kyrgyzstan
Г. А. Савчук
,
В. А. Франц
,
Ю. Ю. Бабюк
Department of Integrated Marketing Communications and Branding
Graduate School of Economics and Management
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Social Sciences
image of Russia
Kyrgyzstan
Russia
opinion poll
public opinion
efficiency
citizen