КАКИЕ СМИ ЯВЛЯЮТСЯ КОРПОРАТИВНЫМИ? статья в сборнике статей

Translated title of the contribution: WHAT IS THE CORPORATE MEDIA?

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This publication examines the main criteria which allow relating a particular publication to the corporate media. The author distinguishes nine criteria of the latter and suggests a definition of the corporate media. He also envisages the "core" and the "periphery" of the corporate media and considers their peculiarities and modern "typological transformations".
Translated title of the contributionWHAT IS THE CORPORATE MEDIA?
Original languageRussian
Title of host publicationМЕДИАКОММУНИКАЦИИ И ЖУРНАЛИСТИКА
Subtitle of host publicationсборник научных статей
EditorsЕ. С. Дорощук
Place of PublicationКазань
PublisherКазанский (Приволжский) федеральный университет
Pages56-66
ISBN (Print)978-5-00019-457-7
Publication statusPublished - 2015

GRNTI

  • 19.00.00 MASS COMUNICATION. JOURNALISM. MASS MEDIA

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