КАК СТУДЕНТЫ ВОВЛЕЧЕНЫ В МЕХАНИЗМЫ «ОБРАТНОЙ СВЯЗИ»: СИСТЕМНАЯ ПРАКТИКА ИССЛЕДОВАНИЙ В УРФУ

Translated title of the contribution: HOW UNIVERSITY STUDENTS ARE ENGAGED IN «FEEDBACK»: SYSTEM RESEARCH PRACTICE IN URFU

Research output: Contribution to journalArticlepeer-review

Abstract

The article belongs to case category and is aimed at defining value of the university research about students for making high-level management decisions in attracting different groups of students and improving the educational programs quality. The case of the Ural Federal University describes how the distributed (network) marketing information system for the implementation of university research provides prompt monitoring of students opinions as the internal target group and the analytical support in the university management according to the needs of stakeholders. The important mechanism of students’ influence on the higher education changes is identifying the student expectations and experience by receiving the feedback in student surveys form. It also promotes student involvement into the educational process. The article describes the experience of including students into the university stockholders feedback mechanisms: top-management, creators and organizers of the educational programs, university teachers. The authors look into target group needs in terms of feedback mechanisms as well as the forms of their implementation based on the university development program. When the university marketing strategy in the field of education is implemented student research is conducted at the different stages of the interaction with university internal target groups (before entering the university, during getting higher education and after graduation from the university). The Ural Federal University experience in measuring the educational environment quality shows student strategies and trajectories (educational, scientific and professional).
Translated title of the contributionHOW UNIVERSITY STUDENTS ARE ENGAGED IN «FEEDBACK»: SYSTEM RESEARCH PRACTICE IN URFU
Original languageRussian
Pages (from-to)176-191
Number of pages16
JournalУниверситетское управление: практика и анализ
Volume21
Issue number2 (108)
Publication statusPublished - 2017

GRNTI

  • 82.00.00 ADMINISTRATION AND MANAGEMENT

Level of Research Output

  • VAK List

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