Когнитивно-дискурсивные практики автора и адресата креолизованного медиатекста

Translated title of the contribution: Cognitive and Discursive Practices of the Author and the Addressee of a Creolized Media Text

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Abstract

The article defines the «cognitive and discursive practice» and an example of analysis of the social advertising creolized text. The principles of cognitive and discursive approach to the analysis of media texts are presented. An integrative frame-slot model of the dominant text concept is shown.
Translated title of the contributionCognitive and Discursive Practices of the Author and the Addressee of a Creolized Media Text
Original languageRussian
Pages (from-to)25-35
Number of pages11
JournalИзвестия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
Volume156
Issue number22(4)
Publication statusPublished - 2016

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