КОММЕРЧЕСКАЯ НОМИНАЦИЯ ОБЪЕКТОВ НЕДВИЖИМОСТИ КАК ИНСТРУМЕНТ ФОРМИРОВАНИЯ ИМИДЖА ЕКАТЕРИНБУРГА

Translated title of the contribution: COMMERCIAL NOMINATION OF ESTATE OBJECTS AS A TOOL THAT CREATES IMAGE OF YEKATERINBURG

Research output: Contribution to journalArticlepeer-review

Abstract

Article is devoted to the formation of the image of Yekaterinburg through the commercial nomination of commercial and residential real estate. The basic conceptual models, used in commercial real estate nomination are precedent texts with cultural and historical semantics, toponimic nomination, naturonims, and nominations with positive semantics. The article studies the link between names and basic concepts reflected in the Strategic plan of development of municipal education of “city Yekaterinburg” up to 2020, which defines the image-reputation orientation of Yekaterinburg development. The main direction of forming the image of the city can be considered a strategic programme “Yekaterinburg is the capital city.” Formation of the image of capital involves comprehensive efforts in all strategic directions and programmes, and commercial real estate nomination, created by the described substantial model, also contributes to the formation of the capital city's image.
Translated title of the contributionCOMMERCIAL NOMINATION OF ESTATE OBJECTS AS A TOOL THAT CREATES IMAGE OF YEKATERINBURG
Original languageRussian
Pages (from-to)116-126
JournalКоммуникативные исследования
Issue number3 (5)
Publication statusPublished - 2015

GRNTI

  • 06.00.00 ECONOMY AND ECONOMIC SCIENCES

Level of Research Output

  • VAK List

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