КОММУНИКАТИВНЫЕ СТРАТЕГИИ И ТАКТИКИ В КОРПОРАТИВНОМ УНИВЕРСИТЕТСКОМ СМИ (НА ПРИМЕРЕ ГАЗЕТ «УРАЛЬСКИЙ ФЕДЕРАЛЬНЫЙ» И «GACETA UNAM»)

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Abstract

The study was performed in the framework of the integrated communicative-pragmatic approach and its main purpose was to compare the key communicative strategies and tactics manifested in the corporate newspaper of the Ural Federal University (Uralsky Federalny) and the National Autonomous University of Mexico (Gazeta UNAM). Among the dominating strategies are “the circle” and “the appeal to values” which are implemented in these editions by common and individual tactics.
Original languageRussian
Pages (from-to)32-38
Number of pages7
JournalИзвестия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
Volume168
Issue number23(4)
Publication statusPublished - 2017

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