This article examines pivotal problems and tendencies of the development of the Russian corporate media as well as the state of the latter in the period of the modern economic crisis. Despite a few negative trends, the crisis has facilitated to quality improvements and improving effectiveness of the Russian corporate media. The authors suggest dividing of corporate outlets for business-oriented and culturally-oriented and envisage their specifics and functions. Along with, they tend to forecasts the future of the Russian corporate press and propose the measures on the strategy of its successful development.
|Translated title of the contribution||CORPORATE MEDIA IN MODERN RUSSIA: SEARCHING THE STRATEGY OF DEVELOPMENT|
|Number of pages||7|
|Journal||Наука о человеке: гуманитарные исследования|
|Publication status||Published - 2015|
- 19.00.00 MASS COMUNICATION. JOURNALISM. MASS MEDIA
Level of Research Output
- VAK List