КОРПОРАТИВНЫЕ СМИ СОВРЕМЕННОЙ РОССИИ: ПОИСК СТРАТЕГИИ РАЗВИТИЯ

Translated title of the contribution: CORPORATE MEDIA IN MODERN RUSSIA: SEARCHING THE STRATEGY OF DEVELOPMENT

Research output: Contribution to journalArticlepeer-review

Abstract

This article examines pivotal problems and tendencies of the development of the Russian corporate media as well as the state of the latter in the period of the modern economic crisis. Despite a few negative trends, the crisis has facilitated to quality improvements and improving effectiveness of the Russian corporate media. The authors suggest dividing of corporate outlets for business-oriented and culturally-oriented and envisage their specifics and functions. Along with, they tend to forecasts the future of the Russian corporate press and propose the measures on the strategy of its successful development.
Translated title of the contributionCORPORATE MEDIA IN MODERN RUSSIA: SEARCHING THE STRATEGY OF DEVELOPMENT
Original languageRussian
Pages (from-to)40-46
Number of pages7
JournalНаука о человеке: гуманитарные исследования
Issue number4(22)
Publication statusPublished - 2015

GRNTI

  • 19.00.00 MASS COMUNICATION. JOURNALISM. MASS MEDIA

Level of Research Output

  • VAK List

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