Маркетинг товаров класса «роскошь» на примере ОАО "Ювелиры Урала": магистерская диссертация

Translated title of the contribution: Marketing of "luxury" goods on the example of JSC "Jewelers of the Urals": Master's thesis

Research output: ThesisMaster's Thesis

Abstract

Analysts and marketers in the last two decades have noted the rapid growth of the luxury goods market. Despite the great interest on the part of scientists, practitioners and even philistines to luxury goods, there is still no unified theory of marketing and management of these goods in the scientific literature.
Translated title of the contributionMarketing of "luxury" goods on the example of JSC "Jewelers of the Urals": Master's thesis
Original languageRussian
QualificationMaster of Science
Awarding Institution
  • Ural Federal University
Supervisors/Advisors
  • Мальцева, Юлия Анатольевна, Supervisor
Publication statusPublished - 2017

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