ОРГАНИЗАЦИЯ МАРКЕТИНГОВОГО ИССЛЕДОВАНИЯ ЛОКАЛЬНОЙ ТЕРРИТОРИИ

Translated title of the contribution: ORGANIZATION OF MARKETING RESEARCH ON PARTICULAR TERRITORY

Research output: Contribution to journalArticlepeer-review

Abstract

The article describes the methodology of the marketing processes of territorial space. Presents the author´s algorithm for marketing research local area, methodological elements for participation in market research and post-marketing changes. Detail the nine stages of work on target marketing study area, including the stage of premarketing (preliminary) research, which is prior acquaintance with the documents and the general situation. The authors propose a solution ensuring the participation of the population in conducting marketing studies and post-marketing changes, including the interests of small entrepreneurs in the process of developing and implementing marketing programs.The article presents the list of documents required for work on territorial marketing program.
Translated title of the contributionORGANIZATION OF MARKETING RESEARCH ON PARTICULAR TERRITORY
Original languageRussian
Pages (from-to)481
JournalСовременные проблемы науки и образования
Issue number1-1
Publication statusPublished - 2015

GRNTI

  • 06.71.00

Level of Research Output

  • VAK List

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