ОСОБЕННОСТИ СМЫСЛОВОЙ СТРУКТУРЫ РЕКЛАМНЫХ СООБЩЕНИЙ В СЕТИ INSTAGRAM

Translated title of the contribution: FEATURES OF THE SEMANTIC STRUCTURE OF ADVERTISING TEXT IN SOCIAL NETWORK INSTAGRAM

Элина Валерьевна Булатова, Анастасия Александровна Погребнякова

Research output: Contribution to journalArticlepeer-review

Abstract

The article considers the genre-structural peculiarity of the messages posted in Instagram. The semantic structure of various posts is analyzed. Based on linguistic and stylistic methods of text analysis, several features of the advertising semantic structure on this site have been identified. The variability of the depth of the text logic scheme, the dyad character, the duplication of components, the polycode expression of elements of the text semantic structure, and other features of network advertising messages are designed to facilitate the involvement of the recipient in advertising communication. The specific structural elements of the post, which are characteristic of Internet communication, allow us to draw conclusions about the nature of the discourse semantic structure.
Translated title of the contributionFEATURES OF THE SEMANTIC STRUCTURE OF ADVERTISING TEXT IN SOCIAL NETWORK INSTAGRAM
Original languageRussian
Pages (from-to)38-48
Number of pages11
JournalИзвестия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
Volume26
Issue number3 (199)
DOIs
Publication statusPublished - 2020

GRNTI

  • 16.21.00

Level of Research Output

  • VAK List

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