Развитие маркетинговой стратегии металлургического предприятия в условиях международной интеграции: магистерская диссертация

Translated title of the contribution: The development of the marketing strategy of metallurgical enterprises in the conditions of international integration: Master's thesis

Research output: ThesisMaster's Thesis

Abstract

Nowadays in the world of permanent instability and aggressive business methods greatly increases the degree of influence of those or other risks and factors on the welfare of the enterprise. Every year marketing idea is changing and upgrading. All this is due, first and foremost, change in the institutional environment – market transformation achievements in the area of science and technology, changes in the priorities of consumers, changes of the information area. In the past, marketing was based on providing information about the product, but now it's a model which represents emotions, visual images, subtext and a message between the words. Finally, a new approach to the understanding of the term "marketing" is creating a new paradigm of development.
Translated title of the contributionThe development of the marketing strategy of metallurgical enterprises in the conditions of international integration: Master's thesis
Original languageRussian
Supervisors/Advisors
  • Черненко, Илья Михайлович, Supervisor
Publication statusPublished - 2016

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