РЕКЛАМНЫЙ ДИСКУРС НА ТЕЛЕВИДЕНИИ: РЕПРЕЗЕНТАЦИЯ ЦЕННОСТЕЙ ЦЕЛЕВОЙ АУДИТОРИИ

Translated title of the contribution: ADVERTIZING DISCOURSE ON TELEVISION: REPRESENTING THE TARGET AUDIENCE VALUES

Элина Владимировна Чепкина, Элина Викторовна Шмидт

Research output: Contribution to journalArticle

Abstract

The article deals with the representation of values essential for the target audience in advertising texts. Representation of traditional values (family values, friendship, patriotism), of the rational values of the contemporary society (success, perfection, ambition) and hedonistic values (sensual pleasures, a light life, abandonment of reality for the virtual world) is analyzed.
Translated title of the contributionADVERTIZING DISCOURSE ON TELEVISION: REPRESENTING THE TARGET AUDIENCE VALUES
Original languageRussian
Pages (from-to)108-113
Number of pages6
JournalВестник Новосибирского государственного университета. Серия: История, филология
Volume11
Issue number11
Publication statusPublished - 2012

GRNTI

  • 13.01.00

Level of Research Output

  • VAK List

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