РЕКЛАМНЫЙ ТЕКСТ: КОМПРЕССИЯ VS ГИПЕРПЛЕОНАСТИЧНОСТЬ

Translated title of the contribution: Advertising text: compression vs hyperpleonasticity

Research output: Contribution to journalArticlepeer-review

Abstract

Substantial and language mechanisms of the advertising text compression are being examined here, e.g. the special features of syntactic constructions’ selection and evaluative predication. Antinomy of strict quantitative parameters of the advertising text and redundancy of the commercial information are being examined on the basis of analysis of regular models of representations of the commercial special feature - hyperpleonasticity.
Translated title of the contributionAdvertising text: compression vs hyperpleonasticity
Original languageRussian
Pages (from-to)72-77
JournalИзвестия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
Volume107
Issue number4
Publication statusPublished - 2012

GRNTI

  • 16.00.00 LINGUISTICS

Level of Research Output

  • VAK List

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