СПОНСОРСТВО В УСЛОВИЯХ СТРАТЕГИИ ДИВЕРСИФИКАЦИИ

Translated title of the contribution: Sponsorship in the diversification strategy

Research output: Contribution to journalArticlepeer-review

Abstract

In today's ever-changing market conditions require the appropriate requirements of consumers and society as a whole matching set of marketing communications, including sponsorship.
Translated title of the contributionSponsorship in the diversification strategy
Original languageRussian
Pages (from-to)52-56
Number of pages5
JournalМаркетинг в России и за рубежом
Issue number5
Publication statusPublished - 2014

GRNTI

  • 06.81.00

Level of Research Output

  • VAK List

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