СТРАТЕГИЧЕСКИЙ МЕНЕДЖМЕНТ: учебное пособие

Translated title of the contribution: STRATEGIC MANAGEMENT

Research output: Book/ReportScholarly edition

Abstract

The textbook outlines the basics of strategic management in an industrial enterprise. In particular, the concept and types of industrial enterprise strategies are considered, the methodological basis for the formation of corporate, business and functional strategies is described, as well as approaches to evaluating the effectiveness of the strategy and methods for selecting the optimal strategy of an industrial enterprise are presented.Meets the requirements of the Federal state educational standards of higher education of the latest generation.For undergraduate students studying in the areas of "Economics" and "Management", postgraduate students, teachers and specialists in the field of strategic management.
Translated title of the contributionSTRATEGIC MANAGEMENT
Original languageRussian
Place of PublicationМосква
PublisherОбщество с ограниченной ответственностью "Научно-издательский центр ИНФРА-М"
Number of pages263
ISBN (Print)978-5-16-013815-2
DOIs
Publication statusPublished - 2021

Publication series

NameСер. Высшее образование: Бакалавриат (УрФУ)

GRNTI

  • 06.81.00

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