ТЕЛЕВИДЕНИЕ XXI В.: ОТ МАССОВОЙ ИНФОРМАЦИИ К МАССОВОЙ КОММУНИКАЦИИ

Translated title of the contribution: Television of the XXI century: from mass media to mass communications

Research output: Contribution to journalArticle

Abstract

The main features of modern television are considered in the article: multichannel broadcasting, audience segmentation, transformation of genres, entertaining orientation, reality virtualization, manipulative influence, abundance of advertising, interactivity. The basic directions of improvement of future journalists' professional training are planned.
Translated title of the contributionTelevision of the XXI century: from mass media to mass communications
Original languageRussian
Pages (from-to)41-50
JournalИзвестия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры
Volume123
Issue number1
Publication statusPublished - 2014

GRNTI

  • 19.41.00

Level of Research Output

  • VAK List

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