Abstract
The main features of modern television are considered in the article: multichannel broadcasting, audience segmentation, transformation of genres, entertaining orientation, reality virtualization, manipulative influence, abundance of advertising, interactivity. The basic directions of improvement of future journalists' professional training are planned.
| Translated title of the contribution | Television of the XXI century: from mass media to mass communications |
|---|---|
| Original language | Russian |
| Pages (from-to) | 41-50 |
| Journal | Известия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры |
| Volume | 123 |
| Issue number | 1 |
| Publication status | Published - 2014 |
GRNTI
- 19.41.00
Level of Research Output
- VAK List