TRANSFORMATION AND DEVELOPMENT OF THE FINANCIAL ECOSYSTEM OF THE “ALIBABA GROUP” CORPORATION IN THE POST-DEMIC PERIOD

After the outbreak of a new coronavirus epidemic, the pace of development of the traditional sectors of the world economy, assuming a contact format of work, has seriously slowed down, while the Internet economy has begun to develop at an even faster pace. However, as the number of users increased and the epidemic slowed down, new challenges popped up, in particular, insufficient control over Internet operations became apparent. This challenge is at the center of attention not only of the state, but also of e-commerce companies such as Alibaba. In this article, the authors have made an attempt to analyze the development of the Internet commerce industry based on business and financial ecosystems. The object of the analysis is the Alibaba Group company, the subject is the models of business platforms implemented in Internet commerce. The result of the efforts of the authors was the presentation of a business map, a scenario of the workflow of the cloud platform of Alibaba and the “ecosystem map” of Alibaba and the mechanism of the financial ecosystem of the e-commerce company Alibaba. The presented results are intended to contribute to the stable and sustainable functioning of the e-commerce industry in two aspects: promoting innovation in digital infrastructure based on a business model combining online + offline in the field of retail and improving the cloud platform of the financial ecosystem. Taking into account the aspect of international cooperation in the work on the presented study, the authors hope that it will arouse interest in the Russian Federation, since the degree of integration of the countries of the world into the system of international online transactions in all areas - from trade to digital financial transactions will inevitably continue to grow, which means a collision countries with similar challenges.