This article shows that the creativity is still relevant in journalism practices regarding the regional mass media. The author concludes that in the digital age the creative component as an important part of the professional culture of a journalist is the most in-demand in such segment of the media management as the management of creativity.
|Translated title of the contribution||Management of creativity as factor of development of regional mass media in the digital environment|
|Number of pages||5|
|Journal||Известия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры|
|Publication status||Published - 2017|
Level of Research Output
- VAK List