The study raises the problem of insufficiently developed communication channels between developers, administration and residents, which can lead to the creation of irrelevant and expensive social facilities. The problem is justified by the analysis of communications on the example of the development of the urban environment in Yekaterinburg. It is proposed to form a communication channel through the Ural Federal University, which is the purpose of the study. With the help of the Union of Students, it is possible to implement the third mission of the university regarding the integrated sustainable development of the territory and the creation of a creative economy of the city. When conducting a marketing justification for the creation and construction of socially significant projects, information about the wishes and needs of the population will be collected and taken into account. The research tools will be a survey-a game and a bot, which are elements of the modern trend-gamification. To prove and verify the work of the communication channel, a project prototype of the survey game was developed and implemented at the institute level. The problem of improving the intra-university space was solved. The results of the prototype project showed that this strategy works and is effective in use. It is planned to scale the project to the level of the district, city, region, etc. The essence of the project is to create conditions for the development of communications between different groups of the city’s population to create socially significant infrastructure projects.
|Translated title of the contribution||FORMATION OF COMMUNICATION CHANNELS FOR THE CREATION OF SOCIALLY SIGNIFICANT INFRASTRUCTURE PROJECTS|
|Number of pages||5|
|Publication status||Published - 2021|
- 06.00.00 ECONOMY AND ECONOMIC SCIENCES
Level of Research Output
- VAK List