COMMUNICATION MODEL BETWEEN FIRM AND SOCIOCULTURAL GROUPS IN SOCIAL MEDIA MARKETING

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication12TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS
EditorsT Loster, T Pavelka
PublisherMelandrium
Pages979-987
Number of pages9
Publication statusPublished - 2018
Event12th International Days of Statistics and Economics - Prague, Czech Republic
Duration: 6 Sep 20188 Sep 2018

Conference

Conference12th International Days of Statistics and Economics
Country/TerritoryCzech Republic
CityPrague
Period06/09/201808/09/2018

Keywords

  • social media
  • SMM
  • sociocultural groups
  • Internet marketing

WoS ResearchAreas Categories

  • Economics
  • Humanities, Multidisciplinary

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