COMMUNICATION MODEL BETWEEN FIRM AND SOCIOCULTURAL GROUPS IN SOCIAL MEDIA MARKETING

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Original languageEnglish
Title of host publication12TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS
EditorsT Loster, T Pavelka
PublisherMelandrium
Pages979-987
Number of pages9
Publication statusPublished - 2018
Event12th International Days of Statistics and Economics - Prague, Czech Republic
Duration: 6 Sep 20188 Sep 2018

Conference

Conference12th International Days of Statistics and Economics
CountryCzech Republic
CityPrague
Period06/09/201808/09/2018

Keywords

  • social media
  • SMM
  • sociocultural groups
  • Internet marketing

WoS ResearchAreas Categories

  • Economics
  • Humanities, Multidisciplinary

Cite this

Kulpin, S., & Margovenko, A. (2018). COMMUNICATION MODEL BETWEEN FIRM AND SOCIOCULTURAL GROUPS IN SOCIAL MEDIA MARKETING. In T. Loster, & T. Pavelka (Eds.), 12TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS (pp. 979-987). Melandrium.
Kulpin, Sergey ; Margovenko, Anastasia. / COMMUNICATION MODEL BETWEEN FIRM AND SOCIOCULTURAL GROUPS IN SOCIAL MEDIA MARKETING. 12TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS. editor / T Loster ; T Pavelka. Melandrium, 2018. pp. 979-987
@inproceedings{aa27d019086a4b709d23ce5efa17b5a0,
title = "COMMUNICATION MODEL BETWEEN FIRM AND SOCIOCULTURAL GROUPS IN SOCIAL MEDIA MARKETING",
keywords = "social media, SMM, sociocultural groups, Internet marketing",
author = "Sergey Kulpin and Anastasia Margovenko",
year = "2018",
language = "English",
pages = "979--987",
editor = "T Loster and T Pavelka",
booktitle = "12TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS",
publisher = "Melandrium",
address = "Czech Republic",

}

Kulpin, S & Margovenko, A 2018, COMMUNICATION MODEL BETWEEN FIRM AND SOCIOCULTURAL GROUPS IN SOCIAL MEDIA MARKETING. in T Loster & T Pavelka (eds), 12TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS. Melandrium, pp. 979-987, 12th International Days of Statistics and Economics, Prague, Czech Republic, 06/09/2018.

COMMUNICATION MODEL BETWEEN FIRM AND SOCIOCULTURAL GROUPS IN SOCIAL MEDIA MARKETING. / Kulpin, Sergey; Margovenko, Anastasia.

12TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS. ed. / T Loster; T Pavelka. Melandrium, 2018. p. 979-987.

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

TY - GEN

T1 - COMMUNICATION MODEL BETWEEN FIRM AND SOCIOCULTURAL GROUPS IN SOCIAL MEDIA MARKETING

AU - Kulpin, Sergey

AU - Margovenko, Anastasia

PY - 2018

Y1 - 2018

KW - social media

KW - SMM

KW - sociocultural groups

KW - Internet marketing

UR - https://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=tsmetrics&SrcApp=tsm_test&DestApp=WOS_CPL&DestLinkType=FullRecord&KeyUT=000455809400098

M3 - Conference contribution

SP - 979

EP - 987

BT - 12TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS

A2 - Loster, T

A2 - Pavelka, T

PB - Melandrium

ER -

Kulpin S, Margovenko A. COMMUNICATION MODEL BETWEEN FIRM AND SOCIOCULTURAL GROUPS IN SOCIAL MEDIA MARKETING. In Loster T, Pavelka T, editors, 12TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS. Melandrium. 2018. p. 979-987