LOGICS HINDERING DIGITAL TRANSFORMATION IN CULTURAL HERITAGE STRATEGIC MANAGEMENT: AN EXPLORATORY CASE STUDY

Paola De Bernardi, Alberto Bertello, S. M. Riad Shams

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)
Original languageEnglish
Pages (from-to)315-327
Number of pages13
JournalTourism Analysis
Volume24
Issue number3
DOIs
Publication statusPublished - 2019

Keywords

  • Museum digitalization
  • Organizational transformation
  • Cultural strategic management
  • Cultural tourism
  • Digital strategy
  • MARKET ORIENTATION
  • MUSEUM VISITORS
  • TOURISM
  • INNOVATION

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

WoS ResearchAreas Categories

  • Hospitality, Leisure, Sport & Tourism

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