MARKETING OF HUMAN RESOURCES IS AS HR STRATEGY

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication7TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS
EditorsT Loster, T Pavelka
PublisherMelandrium
Pages61-69
Number of pages9
Publication statusPublished - 2013
Event7th International Days of Statistics and Economics - Prague, Czech Republic
Duration: 19 Sep 201321 Sep 2013

Conference

Conference7th International Days of Statistics and Economics
CountryCzech Republic
CityPrague
Period19/09/201321/09/2013

Keywords

  • inter-corporate marketing
  • HR security
  • personnel segmentation
  • internal competitiveness
  • DEFENSE MECHANISMS

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