Networks in Higher Education: A Marketing Approach

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication2017 3RD INTERNATIONAL CONFERENCE ON CREATIVE EDUCATION (ICCE 2017)
EditorsB Zhang
PublisherSingapore Management and Sports Science Institute
Pages170-177
Number of pages8
ISBN (Print)978-981-11-1537-0
Publication statusPublished - 2017
Event3rd International Conference on Creative Education (ICCE 2017) - Kuala Lumpur, Malaysia
Duration: 3 Mar 20174 Mar 2017

Publication series

NameAdvances in Education Sciences
PublisherSINGAPORE MANAGEMENT & SPORTS SCIENCE INST PTE LTD
Volume13
ISSN (Print)2339-5141

Conference

Conference3rd International Conference on Creative Education (ICCE 2017)
CountryMalaysia
CityKuala Lumpur
Period03/03/201704/03/2017

Keywords

  • Networking interaction
  • Network evaluation
  • Marketing methods
  • Networks in higher education

WoS ResearchAreas Categories

  • Education & Educational Research
  • Social Sciences, Interdisciplinary

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