Retail consumer opportunism: realities of consumer behaviour in the digital economy conditions

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationPROCEEDINGS OF THE 1ST INTERNATIONAL SCIENTIFIC CONFERENCE MODERN MANAGEMENT TRENDS AND THE DIGITAL ECONOMY: FROM REGIONAL DEVELOPMENT TO GLOBAL ECONOMIC GROWTH (MTDE 2019)
EditorsA Nazarov
PublisherAtlantis Press
Pages514-517
Number of pages4
Publication statusPublished - 2019
Event1st International Scientific Conference on Modern Management Trends and the Digital Economy - From Regional Development to Global Economic Growth (MTDE) - Yekaterinburg
Duration: 14 Apr 201915 Apr 2019

Publication series

NameAEBMR-Advances in Economics Business and Management Research
PublisherATLANTIS PRESS
Volume81
ISSN (Print)2352-5428

Conference

Conference1st International Scientific Conference on Modern Management Trends and the Digital Economy - From Regional Development to Global Economic Growth (MTDE)
CityYekaterinburg
Period14/04/201915/04/2019

Keywords

  • digitalization
  • retail customer opportunism
  • incorrect consumer behaviour
  • consumer extremism
  • behavioural economy
  • purchasing decisions

WoS ResearchAreas Categories

  • Economics
  • Management
  • Development Studies

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