THE EFFECTIVENESS EVALUATING OF ONLINE SHOP BASED ON INFORMATIVITY OF THE PRODUCT PORTFOLIO

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication9TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS
EditorsT Loster, T Pavelka
PublisherMelandrium
Pages910-921
Number of pages12
Publication statusPublished - 2015
EventThe 9th International Days of Statistics and Economics - Prague, Czech Republic
Duration: 10 Sep 201512 Sep 2015

Conference

ConferenceThe 9th International Days of Statistics and Economics
CountryCzech Republic
CityPrague
Period10/09/201512/09/2015

Keywords

  • product informativity
  • online product
  • online shop product policy
  • transaction costs

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