Автоматизация бизнес-процесса по работе с клиентами с применением CRM-системы
: магистерская диссертация

Translated title of the thesis: Automation of a business process for working with clients using a CRM system: Master's thesis

Student thesis: Master's Thesis

Abstract

In the modern world, the photographic services market is developing by leaps and bounds. Photo salons and photo studios are especially relevant among novice businessmen. To boost sales, many companies are increasingly offering the option to sign up a customer online using CRM. The CRM system is relevant for various reasons: the development of business processes, the role of the Internet and the use of mobile devices in business, the development and reduction of the cost of data processing technologies and IT infrastructure. And, of course, the fact that the technical capabilities of CRM systems have reached perfection played an important role. They allow you to track the path of the buyer from the moment of the first contact with him for resale. It creates sales technology by linking advertising, analytical tools and the sales system itself into a single system. The results of the final qualifying work will be used in the photo studio when implementing the AppEvent CRM system.
Date of Award2020
Original languageRussian
Awarding Institution
  • Ural Federal University
SupervisorИгорь Николаевич Сачков (Supervisor) & Виктория Федоровна Турыгина (Supervisor)

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