Маркетинг товаров класса «роскошь» на примере ОАО "Ювелиры Урала"
: магистерская диссертация

Translated title of the thesis: Marketing of "luxury" goods on the example of JSC "Jewelers of the Urals"

Student thesis: Master's Thesis

Abstract

Analysts and marketers in the last two decades have noted the rapid growth of the luxury goods market. Despite the great interest on the part of scientists, practitioners and even philistines to luxury goods, there is still no unified theory of marketing and management of these goods in the scientific literature.
Date of Award2017
Original languageRussian
Awarding Institution
  • Ural Federal University
SupervisorЮлия Анатольевна Мальцева (Supervisor)

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