Особенности оптимизации бизнес-процессов продвижения в сфере оптовой торговли
: магистерская диссертация

Translated title of the thesis: Features of optimization of business processes of promotion in the field of wholesale trade: Master's thesis

Student thesis: Master's Thesis


The relevance of the topic is due to the need for organizations to optimize the business processes of promotion via the Internet in the field of wholesale. The purpose of the final qualification work is the development and implementation of new functionality that optimizes the promotion process at the “Med-orto” enterprise. These recommendations are applied in practice and will help maintain the interest of buyers in “Med-orto”. The implementation of the project is aimed at increasing sales, recognition, and building loyal users.
Date of Award2020
Original languageRussian
Awarding Institution
  • Ural Federal University
SupervisorВалерий Викторович Калинин (Supervisor) & Виктория Федоровна Турыгина (Supervisor)

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