Повышение клиентоориентированности компании в условиях нестабильной внешней среды
: магистерская диссертация

Translated title of the thesis: Improving customer focus in an unstable environment: Master's thesis

Student thesis: Master's Thesis


The dissertation is devoted to increasing the customer focus of commercial banks in an unstable environment. The theoretical aspects of loyalty and customer focus are considered, a study of marketing tools aimed at achieving this goal is carried out. A project using lean manufacturing tools was also developed. During the study, a phased algorithm was created that combined all the components for implementing a truly customer-oriented approach in the organization.
Date of Award2020
Original languageRussian
Awarding Institution
  • Ural Federal University
SupervisorМарина Анатольевна Илышева (Supervisor)

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