Повышение эффективности продвижения компании на рынке с использованием ИТ
: магистерская диссертация

Translated title of the thesis: Improving the efficiency of company promotion on the market using IT: Master's thesis

Student thesis: Master's Thesis


The relevance of the topic is due to a significant increase in competition in the sales market, an increase in the importance of the development of information technology in promoting products, as well as the need of an enterprise selling paper products to attract new customers through various advertising channels in order to increase income. The aim of the master's thesis is to improve the efficiency of promoting a company in the market using IT. Results of the work - the practical result of the work was the comprehensive promotion of goods and services using Internet marketing at the Kraft Paper enterprise. The purpose of the economic feasibility study of the project is to assess economic efficiency, namely, the calculation of net present value (NPV), internal rate of return (IRR) and payback period (PP).
Date of Award2020
Original languageRussian
Awarding Institution
  • Ural Federal University
SupervisorСветлана Николаевна Лапшина (Supervisor)

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