Проблемы позиционирования Екатеринбурга на китайском туристском рынке
: магистерская диссертация

Translated title of the thesis: Problems positioning Yekaterinburg in the Chinese tourist market: Master's thesis

Student thesis: Master's Thesis


Object of study - tourist resources in the city of Yekaterinburg; The current state of the exit tourism market of China. The introduction reveals the relevance of research in the chosen direction, poses the problem, goal and objectives of the study, defines the object, subject of scientific research, research methodology, its theoretical and practical significance. The first chapter assesses the tourism potential of Yekaterinburg using the 5A concept. The author studies information on tourist resources and infrastructure of the city of Yekaterinburg. In the second, problems of the positioning of the city are studied in detail, including the study of the current state of the exit tourism market of China, as well as the search for opportunities to attract the exit flow from China to the city of Yekaterinburg. The Conclusion summarizes the results of an analysis of the problems of positioning Yekaterinburg in the Chinese tourism market.
Date of Award2019
Original languageRussian
Awarding Institution
  • Ural Federal University
SupervisorАлександра Ивановна Дмитриева (Supervisor)

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