The structure of the master's thesis includes an introduction, three chapters, conclusion, bibliography, applications. The work examines cult objects as a brand of the territory, as well as the study of the degree of influence of citizens' civic engagement on urban planning decisions. The socio-economic problems of the development of the selected territory, which are distinguished for the city of a million with an acute shortage of free land plots for construction and the need to include a redevelopment mechanism. Based on the analysis of the options for the development of the territory, a development project has been proposed, which includes a temple, which is distinguished by a competent location, which increases the comfort of living for residents of the city. The analysis of the environment, placement options are considered. An assessment of the effectiveness of the project for the construction of the temple is given, the social orientation of the project is formed, which includes a number of social effects, and the question of the self-sufficiency of the current activity of the object as a non-profit organization is raised. In the conclusion, the main conclusions are formulated and the results of the study are summarized.