Разработка сервиса управления банковскими рассылками
: магистерская диссертация

Translated title of the thesis: Development of a service for managing bank mailings: Master's thesis

Student thesis: Master's Thesis

Abstract

The relevance of this study lies in the analysis of the business processes of a financial institution - a bank for legal entities - and the development of effective solutions to problems found in business processes that can be successfully applied in practice to improve the strategic activities of the studied enterprise. The aim of the work was to identify problems in the business processes of the studied enterprise, develop a service for organizing and managing bank communications, as well as assessing the economic benefits and practical benefits of introducing this service into the activities of «Tochka». The methods and solutions proposed in this work will allow the bank for entrepreneurs and enterprises of «Tochka» not only to improve its performance indicators, but also to obtain significant economic benefits. This proves the economic efficiency of the measures proposed in the thesis.
Date of Award2020
Original languageRussian
Awarding Institution
  • Ural Federal University
SupervisorВиктория Федоровна Турыгина (Supervisor) & Игорь Николаевич Сачков (Supervisor)

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