Совершенствование работы с молодыми специалистами через развитие внутреннего HR-бренда
: магистерская диссертация

Translated title of the thesis: Improving work with young professionals through the development of an internal HR brand: Master's thesis

Student thesis: Master's Thesis

Abstract

Тhe master's thesis is devoted to the study of working with young specialists through the development of the company's internal HR-brand. Тhe theoretical part reflects the theoretical aspects of studying the problem of working with young specialists, the influence of the theory of generations on working with young specialists, the issues of personnel retention and the role of HR- branding in retaining specialists. Тhe analytical part describes the general characteristics of the linear production management of main gas pipelines, analyzes the existing system of work with young specialists and develops recommendations for its improvement. Тhe study consisted of three stages. The first is the analysis of normative documents regulating the work with young specialists, the second is the analysis of the organization of work with young specialists, the third – identifying career motivation of students to professional activity in the context of the theory of generations. In the practical part, based on the data obtained, recommendations were developed for the development of the internal HR-brand of the organization in order to improve work with young specialists. In conclusion, the results are summed up in accordance with the tasks set.
Date of Award2020
Original languageRussian
Awarding Institution
  • Ural Federal University
SupervisorЕлена Владимировна Лысенко (Supervisor)

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