Управление интегрированными маркетинговыми коммуникациями в сфере туристических услуг КНР
: магистерская диссертация

Translated title of the thesis: Management of integrated marketing communications in the field of tourism services in China: Master's thesis

Student thesis: Master's Thesis


The purpose of the research: development and scientific substantiation of theoretical provisions and practical recommendations for the management of integrated marketing communications, taking into account the specifics of the development of tourism industries in China and Russia.
Date of Award2020
Original languageRussian
Awarding Institution
  • Ural Federal University
SupervisorЮлия Анатольевна Мальцева (Supervisor)

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