20142022

Resultados de investigaciones por año

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Perfil personal

Research interests

English language proficiency: C1

Area of research: Marketing research in different markets

Supervisor’s research interests:

  • Management marketing in the Sphere of Culture and Art;
  • Service Marketing and Consumer Behavior;
  • R&D and Knowledge Management;
  • Digital Marketing;
  • Human Resource Management

Supervisor’s specific requirements to prospective PhD students:

  • Field of study: 38.06.01 Economics

Additional publications (WoS):

  • Mechanism of information model development for company brand assessment within marketing strategy.
    Authors: Astratova, Galina; Sinicin, Evgenii; Toporkova, Elena;... Karabanova, Irina;
    Published: 2017 in Aebmr-advances in Economics Business and Management Research
  • Tendencies of marketing development on market of education services in field of culture and arts.
    Authors:  Astratova, Galina; Toporkova, Elena; Azarenkov, Leonid; Karabanova, Irina.
    Published: Jun 2017 in Aebmr-advances in Economics Business and Management Research.
    DOI: 10.2991/TTIESS-17.2017.5
  • On Application of Occupational Standards in Training Bachelors and Masters in Economics and Housing and Public Utilities Management.
    Authors:  Astratova, Galina, V; Shklyaeva, Nadezhda A.
    Published: 2018 in Upravlenets-the Manager.
    DOI: 10.29141/2218-5003-2018-9-1-6
  • Assessment of HR competencies in housing and communal utility services taking into account consumer perception.
    Authors:  Dobrosavljevic, Andrea; Urosevic, Snezana; Astratova, Galina V.
    Published: Mar 2019 in Upravlenets-the Manager.
    DOI: 10.29141/2218-5003-2019-10-1-7

Huella digital

Profundizar en los temas de investigación en los que Галина Владимировна Астратова está activo. Estas etiquetas de temas provienen de las obras de esta persona. Juntos, forma una huella digital única.
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