АКТУАЛИЗАЦИЯ КУЛЬТУРНОЙ ИНФОРМАЦИИ ГОРОДСКИХ ТОПОНИМОВ В КОНТЕКСТЕ ФОРМИРОВАНИЯ ЛОКАЛЬНОЙ ИДЕНТИЧНОСТИ: ОПЫТ НОВЫХ ФОРМАТОВ ТОПОНИМИЧЕСКОГО ПРОСВЕЩЕНИЯ: статья в сборнике статей

The article examines the role of toponymic enlightenment for the formation of local identity. Using the example of educational practices in Yekaterinburg, the authors are reveal new ways of attracting attention to the urban toponymic landscape and ways of popularizing infomation about urban toponyms. The article highlights the experience of modernization of traditional educational forms when using toponymic material in the activities of electronic media and bloggers, toponymic experts and specialists in the field of museum and sightseeing work.