Resumen

One of the pressing problems of business development in the Russian regions is the restriction of the possibilities of selling finished products, goods and services. Also, the problem of finding a reliable supplier is clearly pronounced. To solve them, the concept of a universal electronic B2B platform operating in a networked market environment and containing elements of self-regulation is proposed. Based on the analysis of foreign and Russian B2B sites, classic SWOT-analysis and characteristics of accompanying risks, the site-platform for B2B trade functionality was developed, and the indicators of the project's economic efficiency were calculated. It is shown that the platform under consideration can be put into operation 6-8 months after the start of the business plan implementation.
Título traducido de la contribuciónInnovative B2B-platform for working in the network market environment
Idioma originalRussian
Páginas (desde-hasta)1939-1952
Número de páginas14
PublicaciónКреативная экономика
Volumen12
N.º12
DOI
EstadoPublished - 2018

GRNTI

  • 72.00.00 FOREIGN TRADE

Level of Research Output

  • VAK List

Huella Profundice en los temas de investigación de 'ИННОВАЦИОННАЯ B2B-ПЛАТФОРМА ДЛЯ РАБОТЫ В СЕТЕВОЙ РЫНОЧНОЙ СРЕДЕ'. En conjunto forman una huella única.

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