ИННОВАЦИОННАЯ B2B-ПЛАТФОРМА ДЛЯ РАБОТЫ В СЕТЕВОЙ РЫНОЧНОЙ СРЕДЕ

One of the pressing problems of business development in the Russian regions is the restriction of the possibilities of selling finished products, goods and services. Also, the problem of finding a reliable supplier is clearly pronounced. To solve them, the concept of a universal electronic B2B platform operating in a networked market environment and containing elements of self-regulation is proposed. Based on the analysis of foreign and Russian B2B sites, classic SWOT-analysis and characteristics of accompanying risks, the site-platform for B2B trade functionality was developed, and the indicators of the project's economic efficiency were calculated. It is shown that the platform under consideration can be put into operation 6-8 months after the start of the business plan implementation.