ИНОЯЗЫЧНЫЕ ЭЛЕМЕНТЫ ВО ВНЕШНЕЙ РЕКЛАМЕ УРАЛЬСКОГО МЕГАПОЛИСА

Resultado de la investigación: Articlerevisión exhaustiva

Resumen

The authors explore foreign words in the advertising space of Yekaterinburg, studying the linguistic and extra-linguistic reasons for the appearance of foreign elements in the city. Foreign-language inscriptions on signs, plates, and hoardings are analyzed as to their distribution within the city space, the means of their representation and the target audience. The analysis of the language form, mainly English, testifies to the low level and arbitrary use thereof.
Título traducido de la contribuciónForeign Elements in the Outdoor Advertising of a Ural City
Idioma originalRussian
Páginas (desde-hasta)88-96
PublicaciónИзвестия Уральского федерального университета. Серия 2: Гуманитарные науки
N.º2 (114)
EstadoPublished - 2013

GRNTI

  • 16.41.00

Level of Research Output

  • VAK List

Huella

Profundice en los temas de investigación de 'ИНОЯЗЫЧНЫЕ ЭЛЕМЕНТЫ ВО ВНЕШНЕЙ РЕКЛАМЕ УРАЛЬСКОГО МЕГАПОЛИСА'. En conjunto forman una huella única.

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