КАК СТУДЕНТЫ ВОВЛЕЧЕНЫ В МЕХАНИЗМЫ «ОБРАТНОЙ СВЯЗИ»: СИСТЕМНАЯ ПРАКТИКА ИССЛЕДОВАНИЙ В УРФУ

Resultado de la investigación: Articlerevisión exhaustiva

Resumen

The article belongs to case category and is aimed at defining value of the university research about students for making high-level management decisions in attracting different groups of students and improving the educational programs quality. The case of the Ural Federal University describes how the distributed (network) marketing information system for the implementation of university research provides prompt monitoring of students opinions as the internal target group and the analytical support in the university management according to the needs of stakeholders. The important mechanism of students’ influence on the higher education changes is identifying the student expectations and experience by receiving the feedback in student surveys form. It also promotes student involvement into the educational process. The article describes the experience of including students into the university stockholders feedback mechanisms: top-management, creators and organizers of the educational programs, university teachers. The authors look into target group needs in terms of feedback mechanisms as well as the forms of their implementation based on the university development program. When the university marketing strategy in the field of education is implemented student research is conducted at the different stages of the interaction with university internal target groups (before entering the university, during getting higher education and after graduation from the university). The Ural Federal University experience in measuring the educational environment quality shows student strategies and trajectories (educational, scientific and professional).
Título traducido de la contribuciónHOW UNIVERSITY STUDENTS ARE ENGAGED IN «FEEDBACK»: SYSTEM RESEARCH PRACTICE IN URFU
Idioma originalRussian
Páginas (desde-hasta)176-191
Número de páginas16
PublicaciónУниверситетское управление: практика и анализ
Volumen21
N.º2 (108)
EstadoPublished - 2017

GRNTI

  • 82.00.00 ADMINISTRATION AND MANAGEMENT

Level of Research Output

  • VAK List

Huella

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