Resumen
The state of the printing activity in Russia at the turn of the XIX is considered. The need for target-oriented work aimed to increase mass-media profi tability and competitiveness is justifi ed. The object of the research is the policy of periodicals promotion, which was carried out in several directions: organization of «feedback» with the reader in forms of mass organizational work and methods of reader’s interest intensifi cation during the subscription campaign.
| Título traducido de la contribución | Features of work with the audience in the media at the turn of the XIX century |
|---|---|
| Idioma original | Russian |
| Páginas (desde-hasta) | 36-43 |
| Número de páginas | 8 |
| Publicación | Известия Уральского федерального университета. Серия 1: Проблемы образования, науки и культуры |
| Volumen | 165 |
| N.º | 23(3) |
| Estado | Published - 2017 |
Level of Research Output
- VAK List