The processes of regionalization within the country always cause an ambiguous assessment. Regional diplomacy (paradiplomacy) plays an important role in the formation of the region's actorness and identity. The purpose of the article is to analyze how the paradiplomacy influences on the formation of the region «Sverdlovsk Oblast». During the evolution of the Sverdlovsk region since the 1990s, the processes of regionalization had their own driving forces and methods of construction. The analyses of tasks and forms of implementation of paradiplomacy at the present stage has shown that a new type of «soft» regionalism of the Sverdlovsk region is being formed.
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