ТИПОЛОГИЯ КОММУНИКАТИВНЫХ ФОРМ АНГЛОЯЗЫЧНОГО СЕТЕВОГО ФОЛЬКЛОРА (НА ПРИМЕРЕ СОЦИАЛЬНОЙ СЕТИ ИНСТАГРАМ)

Problem statement. The article deals with the problem of classification of communicative forms of English network folklore on the basis of the social network Instagram. Referring to the research works of Russian and foreign scientists on the network folklore such as G. Cook, W. Fox, G. Leech, R.G. Howard, Simon J. Bronner, B. McClelland, M.D. Alekseevskogo, I.A. Pankeeva, L.P. Amiri, H.A. Kruvko, V.P. Rukomojnikovoj, A.S. Kargina, A.V. Kolistratovoj, Yu.M. Sokolova and others, the authors develop a typology of the main forms of the network folklore and offer a detailed classification of the Instagram posts. Results. There are identified key forms of the network folklore: communicative forms, crowd forms and polycode forms. The authors give a profound classification of the communicative forms of the Instagram network folklore relying on the cognitive-pragmatic approach. Conclusion. Having conducted a complex linguistic and structural analysis of posts, the following conclusion is drawn that depending on the content, target audience and formation mechanism communicative forms are represented by three main types of Instagram posts: informational, interactive and advertising, each having its own branched hierarchy of subtypes. The statistical analysis of 10 thousand posts shows that the vast majority of Instagram posts are informational posts, followed by interactive and advertising, respectively. There are given examples of each post type with explanations of its major differences from others. On the one hand, each type of Instagram posts is characterized by its own linguistic and structural features, on the other hand, there are a number of characteristics common for all posts. The classification of Instagram posts is the basis for a further systematic analysis and description of each individual form of network folklore, which will reveal their main structural and semantic features.