ТРЕВОЖНАЯ ЛЕКСИКА ТЕКУЩЕГО ВРЕМЕНИ: НЕОФИЦИАЛЬНЫЕ ЭТНОНИМЫ В ФУНКЦИИ АКТУАЛЬНЫХ СЛОВ

The authors analyze the group of unofficial ethnonyms, brought into active usage by the Ukrainian political crises. Using lexicographical sources, psycholinguistic experiment and utterances from Russian newspapers, the authors register the vocabulary meanings of actively used words and the peculiarities of reflection of their content in the mind of student audience. Differentiating the author's speech and direct utterances, the article defines the contextual meanings of the lexeme “moskal” and interprets the associated ideologemes, myths and collective identity formulas.