ЯЗЫК КАК СРЕДСТВО ЭФФЕКТИВНОЙ МЕЖКУЛЬТУРНОЙ КОММУНИКАЦИИ

POLITICAL, ECONOMIC, AND CULTURAL CHANGES WITHIN THE MODERN WORLD CONTRIBUTED TO THE FACT THAT DIFFERENT STATES AND DIFFERENT CULTURES BECAME CLOSER AND AT THE SAME TIME MORE SEPARATED. THEY ALSO PROVOKED ETHNIC AND INTER-RELIGIOUS CONFLICTS MAKING THE ISSUES OF SECURING SUSTAINABLE WORLD DEVELOPMENT, SUCCESSFUL INTERACTION OF CULTURES AND CULTURAL IDENTITY OF DIFFERENT NATIONS MORE ACUTE. IN THIS CONTEXT, THE PHENOMENON OF EFFECTIVE INTERCULTURAL INTERACTION GAINS SPECIAL IMPORTANCE AND AIMS AT AVOIDING CONFLICTS AND CONFRONTATION, AT UNDERSTANDING OTHERS ON THE BASIS OF TOLERANCE AND COMMITMENT TO EQUAL COOPERATION. ACTIVE INTERNATIONAL CONTACTS HAVE BECOME THE REALITIES OF THE MODERN WORLD PROMOTING MASS MIGRATIONS OF POPULATION, INCREASE OF GLOBAL CHALLENGES, AND SPIRITUAL CRISIS OF THE SOCIETY. SINCE THE LATE 1990S COMMUNICATION PROCESSES BEGAN TO BE STUDIED FROM THE PERSPECTIVE OF INTERDISCIPLINARY APPROACH. THE PHENOMENON OF COMMUNICATION IS ANALYZED THROUGH THE PRISM OF INTERNATIONAL POLITICAL STUDIES. THE DEVELOPMENT OF INTERCULTURAL COMPETENCE BOTH IN INDIVIDUALS AND IN CERTAIN CULTURAL, ETHNIC OR SOCIAL COMMUNITIES BECOMES TOPICAL FOR SOLVING THE EXISTING ISSUES.