@inproceedings{aa27d019086a4b709d23ce5efa17b5a0,
title = "COMMUNICATION MODEL BETWEEN FIRM AND SOCIOCULTURAL GROUPS IN SOCIAL MEDIA MARKETING",
keywords = "social media, SMM, sociocultural groups, Internet marketing",
author = "Sergey Kulpin and Anastasia Margovenko",
year = "2018",
language = "English",
pages = "979--987",
editor = "T Loster and T Pavelka",
booktitle = "12TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS",
publisher = "Melandrium",
address = "Czech Republic",
note = "12th International Days of Statistics and Economics ; Conference date: 06-09-2018 Through 08-09-2018",
}