The master's thesis is devoted to the concept of the Yekaterinburg questbook. To date, the market of guidebooks presented questbook in a number of cities: in Moscow, Saint Petersburg, Irkutsk, Vladimir, Kazan, and Kaliningrad. The quest book for Yekaterinburg is not currently available on the market. The paper presents an excursus into the history of the appearance and development of travel guides in Russia and abroad. In addition, current trends in the travel guide market in Russia and in Yekaterinburg in particular are considered. To develop the concept of a questbook to Yekaterinburg, an analysis of the Russian market of questbooks was carried out, and the visual and content features of questbooks were determined. As a result of the research, visual and printing and structural and content features of the quest book were developed, and the reader's address was determined.
|Fecha de adjudicación||2020|
|Supervisor||Анна Владимировна Ланских (Supervisor)|